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bestselling non-fiction and fiction I have published.

How it all began...

As a writer I definitely started at the bottom. My first copywriting job was for The Emporium department store basement in San Francisco extolling sale-priced Wrangler jeans. By the time I left the on-staff advertising world years later, I was the Creative Director for a Saatchi & Saatchi agency in Newport Beach south of Los Angeles. We specialized in direct marketing for financial services companies of all kinds.

Next Came Freelancing

Freelancing expanded my horizons. I loved the variety of direct marketing assignments and my clients were terrific people. New clients meant new business categories to learn, including healthcare, real estate and contest copywriting.

Then along came the internet–so seductive–and I diverted into writing and developing my own WordPress websites and blogs. But, in time, the romance of the internet paled so I have returned to creating very effective sales copy and content for use both online and off.

Now for the details…

Contact:

Carol Lightwood
carollightwood@gmail.com
Tucson, Arizona

Skills:

Copywriter
Direct Marketing sales copy
Website content
SEO blog content
Online and catalog retail copy
Copy editing and proofreading

Personal Sites:

Hot Gardens
I Saw It In Tucson
Retired and Still Working
Las Vegas Neighborhoods
Long Beach Neighborhoods

Employment:

Lightwood Creative Services – Owner, copywriter.
Clients: Kaiser Permanente Health, Pacificare, Safeco, FHP Senior Plan, The Geneva Companies, The Disney Channel, Imperial Marketing, Macys, Sybervision Seminars on Tape.

Wakeman & DeForrest (a Saatchi & Saatchi company) – Vice President, Creative Director.
Clients: JCPenney Financial Services, Glendale Federal Savings, First Interstate Bank, Security Pacific Bank, Security Pacific Brokers, Transamerica Insurance.

Smith Hemmings Gosden (a FCB company) – Copy Chief.
Clients: Blue Cross, Glendale Federal Savings, Disney Home Video, First Interstate Brokerage, Fireman’s Fund Insurance, FHP Senior Plan, Desserts of the Month, Profit Freight Forwarders, Security Pacific Bank, Union Bank.

DMCA (a Beneficial Standard Life subsidiary) – Copy chief.
Clients: Playboy magazine, Ford Motor Credit Corporation, Allied Department stores, Consumer’s Digest, David Jones (Australia)

The Emporium Department Store – Divisional Advertising Manager for Housewares and Home Furnishing Divisions

Elite ReMax Real Estate, Las Vegas, Nevada – agent/broker

Published:

Working After Retirement – Amazon Kindle bestseller
How to Write an Unforgettable Short Memoir
Playgirl Magazine – monthly “test yourself” column

Visit my author site for more information

Education:

Smith College, Northampton, MA, English major
UCLA Extension Certificate in International Business